The XO Group looked to update the design for to be more Mobile and Tablet friendly to coincide with the transition in audience traffic from these devices. Diving into research about the users of the site, the needs they have, and the content types they view, I worked on the Strategy, UX, wireframes, UI, and Design resulting in a concept that was streamlined for content and needs of the expectant moms out there. The concepts reflect a casual lean-back experience for Tablet as well as an efficient browse and tap model for Mobile devices.
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