As People Magazine continues it's growth into Digital, the website's evolution from translating print into a living site that adapts to it's audience viewing habits is a must. I worked with People.com to manage the Digital elements of People.com including translating the site to a Responsive Grid layout for Tablet and Mobile. This allows the now majority of users viewing the site across devices other than Desktop the opportunity to see the content they want in a quick, easy, and efficient manner, while allowing the Editorial staff the flexibility to push content specific to each device. This dynamic approach continues to grow organic traffic along with daily viewers on the most-trafficked entertainment site.