When you're looking to figure out "How Stuff Works," there isn't a better resource than this collection of sites. In order to strengthen the brand presence and better associate the multiple offshoots under the HSW umbrella, a new branding system was created. In exploring the new identity system to house all the Stuff sites, simplicity was key. The new marks were able to be formatted with a consistent style using the "Stuff" circle as the anchor and a diverse font family. The personality of each site was elevated through illustration, color, type. A style guide was created for the brand and each of the sites for use cases for the associated logo from print to broadcast.