Can Capital’s goal was to make the lending process easy and fast for small business owners to get the $$$ they need to start, establish, and grow their dreams. As part of their vision, a streamlined customer journey was established across devices and optimized. From a refined and simplified UX on Mobile to expedite the Quote process, to promoting helpful content to users via articles and advice on the Desktop, the new experience drives users to their end goal quickly and efficiently. These solutions help make Can Capital unique in their category.