Bravo TV wanted to create a vibrant digital platform to drive engagement by empowering their robust fan base that both empowers and incentivizes fans to connect, converse and contribute. Their unique position allows them to own all conversation revolving around Bravo shows and their celebrities. By unifying their digital platforms through UX, design and content and enriching it with social stickiness, Bravo allows itself to be an innovator in the entertainment space. This strategy helps build a passionate community no matter which device they are viewing through.
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