match.com - it's okay to look campaign
This campaign for match.com continued to capitalize on the powerful brand messaging of "It's Okay To Look." The newest creative showcases featured members and pushes the online advertising with rotating homepages, interactive webcam banners and CRM marketing. In working directly with the match.com marketing teams, a variety of creative messaging was tested through multiple online channels and optimized. All these pieces enhanced the offline marketing with television and print to make a cohesive user experience.




chemistry.com - branding & strategy
Chemistry.com is online dating for the creative class and the strategy for the brand was to create the personality that will resonate with these types of people. Primarily strategic messaging, the homepage designs take advantage of the popularity of the "Rejected" campaign by upping the ante and positioning itself as the anti-eHarmony. The continual placement of provocative messaging throughout multiple online channels continues to develop chemistry.com as the palce to be in the online dating community.




weplay.com - branding & strategy
Weplay is the online revolution for youth sports. This social networking site is a community where players, parents and coaches can connect via their team page and create a personalized experience through photos, videos, blogs and more. The effort was to market weplay as the premier destination and resource for youth sports via a revamped design, messaging and PR, taking advantage of pro athletes such as LeBron James, Peytion Manning, Derek Jeter and Brandi Chastain that are active members and supporters of the site.




Hartz - Crunch 'n Clean
For its newest product release, Hartz was looking to showcase their breakthrough in pet treats with a spin that would make the information easily digestable and fun. The Crunch 'n Clean microsite provided a central content point for consumers to learn more about the product and pet health along with news and offers. A community section fostered conversations around the product and pet fun facts.




Fortify - The Golden Server
Fortify is an integrated solution for identifying, prioritizing and repairing security vulnerabilities in software and managing the business of assuring application security. In otherwords, they protect your business. To simplify this critical information for business oweners, The Golden Server microsite was developed. Using a casino theme, interactive die and humor to communicate the risks involved for businesses not protecting their assets, the site provided a fun and engaging way to spread the word.




Ask.com - UK Jeeves reintroduction
Ask UK brought back the iconic Jeeves with a whole new look and wanted to make a splash with the announcement of his return. From site splash pages to UK celebrity partnerships with the likes of Vivienne Westwood and media buys to Jeeves' dive into social media with a Facebook Fan page and Twitter page, the campaign took advantage of the quirky and unique personality behind the brand to resonate with the audience.




vitaminwater - horsin around with shaq
The Super Bowl campaign revolved around maximizing the exposure for vitaminwater brand and commercial starring Shaq featuring vitaminwater's unique personality. The social networking space was leveraged for distribution of content along with a microsite environment showcasing the TV spot. The microsite also contains a photo upload application to share with friends, game and magic bottle widget. An associated Media buy with standard units and homepage takeovers along with PR outreach for exclusive distribution on targeted blogs of commercial outtakes was also used. The campaign received over 250,000 views on it's first day alone.




HBO - Entourage
For Entourage on HBO, a variety of unique campaigns have been developed to build buzz and excitement for the upcoming season. The Interview with Ari feature was an award-winning that focused on the Season 3 cliffhanger. The other campaigns involved the social networking platform and the MyEntourage contest which allowed users to enter with three of their friends, promote and deck out their profile to be voted on for some very Vince-worthy bling. After a very successful first run, MyEntourage returned for a second run with the development of a Profile Generator which became the beta for MySpace's Community Builder.





MSG - Knicks and Rangers Social Networks
Vocal fans of any sports team aren't new, but giving them a place that caters to their passion is. MSG looked to develop their existing fan sites for both the Knicks and Rangers with exclusive social networks where fans could exude their passion at the utmost. In partnership with Ripple 6, the community sites (currently in beta) went through extensive IA and design to contain all the features that a true fan would love, from profiles, twitter and location technology at MSG and "shouts" to let all your friends and fellow fans know how much they care.





CBS - Guiding Light
The longest running soap opera in television history was looking to redefine itself both on-air and online for it's 75th anniversary. The new show format includes a reality show style with handheld cameras, natural lighting and a real town as the setting for the fictional town of Springfield. A new Guiding Light site was created and developed reflecting the on-air with a more inviting and open structure. Along with new elements to bring the show and actors closer to the fans, a social network is being developed as part of the site to connect fans.





Disney - Enchanted
Taking a classic Disney tale and putting a modern spin on it relied on providing a current relevancy with the campaign. By foregoing a traditional movie site, promotional efforts were channeled into social networking and features that would bring the fans closer to the movie. Specialized pages were developed with MySpace along with Facebook and 3D Disney character generator was created, allowing users to become their favorite character. Creative units also extended the trailer, downloads and other featues into rich media units.




Picturehouse - Pan's Labyrinth
To support the release of the film, the campaign centered on the "fan-boys" with multiple components. The MySpace community along with the ad units developed awareness for the film with exclusive takeaways. The Journals of Imagination user-generated content promotion at the film's Webby-award winning website allowed visitors inside the sketches and mind of Del Torro along with allowing users to submit their own creations to be viewed, commented on and rated. The campaign resulted in exclusive engagements having near-record per-theater averages along with well over 50% of respondents citing the online campaign as their reason to see the film.




HBO - Sopranos
From a nearly 2-year hiatus between seasons, HBO looked to remind audiences about the cultural phenomenon that the series had become. That awareness took the form of an innovative application using new API's, programming and Google Maps. By combining these elements together and developing the campaign to recap the previous seasons storyline, users were given a special online experience on their journey to associate key happenings with their locations. The campaign was nominated for an Emmy Award.